We work with sport institutions across the Gulf and the Arab world to strengthen governance and build institutional capacity.
01 — About Masar
Masar Sports Advisory is a specialist sport governance and institutional development consultancy, registered with the Qatar Financial Centre and headquartered in Doha. We work with federations, leagues, clubs, and government entities across the Gulf and the Arab world — designing the governance frameworks, regulatory structures, and institutional capabilities that professional sport requires.
The region has no shortage of sport consultancies. What it has lacked is a firm that is natively from this market, trained in international standards, and with the institutional experience to know the difference between a framework that looks right and one that will actually hold.
"Most international firms bring global frameworks without regional fluency. Most local firms bring regional access without specialist depth. Masar was built to be neither."
Who is behind Masar
Nisrein Al Qaisi is a legal consultant and sport governance specialist with experience across a leading law firm, the Qatar Stars League, and FIFA. She founded Masar to bring that combination — legal training, institutional experience, and regional fluency — to bear on the governance challenges Arab sport institutions face.
At Qatar Stars League, she led the work of equipping clubs with the professionalisation tools that leagues and federations increasingly demand. At FIFA, she applied that same institutional perspective at the international level. She holds the FIFA Masters and works in Arabic and English.
02 — Services
Every engagement is built for the organisation it serves — grounded in the specific regulatory environment, institutional culture, and strategic reality on the ground.
03 — Insights
Written by Nisrein Al Qaisi and drawn from practice — not observation from the outside. On governance, regulation, and the institutional questions that matter across the Gulf and the Arab world.
04 — Contact
Masar works with federations, leagues, clubs, and government entities across the Gulf and the Arab world. Reach out to discuss how we can support your objectives.